25% of all inventory in the United States is unsold, amounting to 163 billion pounds of landfill waste every year.
Overstock and unsold inventory is largely a logistics problem of matching this inventory to those who can give further life to these products.
At Sotira, we connect suppliers - retailers to manufacturers to distributors to retailers to brands - to buyers in the secondary market.
Overstock grocery pallets from one of our instant commerce suppliers in CA
Sotira was founded in San Francisco, CA by Amrita Bhasin and Gary Kwong with a vision to revolutionize the old school and antiquated process of retailers and brands selling into the secondary market.
After years of running liquidation operations for D2C and brick and mortar businesses, Amrita and Gary started Sotira, an integrated and streamlined platform to discreetly offload and monetize unsold or short dated inventory while preserving brand protection.
Today, Sotira is backed by some of the top Silicon Valley investors in retail and logistics and has rerouted millions of pounds of unsold inventory from landfills to date.
